01 · Colour Directions
Red leans bold and built-tough; blue leans clean and technical.
I wrote a bit about the psychology of each colour and who it appeals to. Both specific shades contrast and pop nicely against dark or light backgrounds and are eye-catching.
POLAN ELECTRIC
Red & Charcoal: bold, aggressive, confident, built-tough. Stands out where every other electrician defaults to blue.
Speaks loudest to industrial & commercial bases where reliability, toughness, seriousness resonates.
Palette
#17191C
#E4322F
#888A8C
#F4F4F2
Typography
Headlines — OrbitronPOLAN ELECTRIC
POLAN ELECTRIC
Body — RalewayPolan Electric, your best choice. Licensed and insured.
POLAN ELECTRIC
Tagline, right here,
example text.
Placeholder copy — a line or two of body text would sit here, so you can see how the colours read on a light background.
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POLAN ELECTRIC
Blue & White: clean, technical, trustworthy, with a bright electric blue. Very sleek, very modern.
A bright blue like this speaks loudest to residential & corporate bases. Blue says licensed, insured, reliable, won-t make a mess. Established, legitimate.
Palette
#0A0F14
#0EA5E9
#7E8C99
#F4F4F2
Typography
Headlines — OrbitronPOLAN ELECTRIC
POLAN ELECTRIC
Body — RalewayPolan Electric, your best choice. Licensed and insured.
POLAN ELECTRIC
Tagline, right here,
example text.
Placeholder copy — a line or two of body text would sit here, so you can see how the colours read on a light background.
Get a Free Quote